About DYHYT

Happiness is a choice you actively make, demanding effort and dedication day in and day out. It means choosing each morning to prioritize your joy, fulfillment, and self-care.

DYHYT is your daily reminder to own your happiness — to consciously infuse your life with meaning and light. We encourage you to reflect on how you can cultivate more happiness and ask yourself each morning: "Did I make myself happy today?" Let these clothes inspire you to choose optimism consistently, embrace gratitude, spread cheer to others, and live every moment with purpose. True happiness comes from within, and you have the power to unlock it.